PARIS (Reuters) - Maybe it's because men don't like to ask for directions -- but satellite navigation devices for cars are very much a "guy thing."
"We would love to close the gender gap. We are not very successful, quite frankly," Harold Goddijn, Chief Executive of car navigation systems maker TomTom, told the Reuters Global Technology, Media and Telecoms Summit.
Despite advertising targeted at women, the big majority of TomTom's customers are men, Goddijn said at the summit in Paris.
"It is still very much a guy thing, but also a bit of a girl thing where the guy buys it for the girl," he said.
"Twelve percent of people who buy our products are women. For a technology product, that's not that bad."
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